History of Axos Bank
Writing a history page allowed me to tie attributes such as "innovation," "born digital" and "banking evolved" to the brand.
Website and UX Content
I use engaging, concise content to create the optimum experience for users and prevent them from abandoning the website or mobile app.
Content can elevate the visual design of the application, build trust in the brand and reduce friction during the customer journey.
Like other types of content, maintaining a consistent brand voice is important to building customer trust.
Here are some examples of my work, including a guide to creating UX content.
Why Choose Axos?
I wrote this section to build trust in the brand by reinforcing time in operation and commitment to advanced tools and services.
What makes us different
Here's another example of branding for the new name that emphasizes brand attributes of "digital," "evolving" and "efficient."
Managed Portfolio Screens
Here is a sample of some of the UX content I created for the Managed Portfolios section for the new mobile app project.
Invest Sample Screens for Mobile App
Here are examples of the content I wrote for screens, tooltips and popup windows in the new mobile app.
UX Content Style Guide
I developed this style guide as an aid to other writers on my team who were working with UX designers on the new mobile app.
