Scotsman Residential Publication
This is an example of a full-page ad that appeared in a digital publication for mortgage originators.
Ads and Branding
I’ve found that the most effective way to produce a high-quality ad is to collaborate with a graphic designer. This allows me to address space and font constraints as well as align on a design that would complement the content.
While concise content is a typical requirement for ads, I also pay close attention to brand guidelines, particularly the voice and tone of the content, as well as any legal requirements.
Here are some examples of ads I’ve helped to produce along with a co-branding guide.
Universal Access Campaign Options
Here are some marketing options I created for a new product that could be used to produce ads, emails, landing pages and other marketing collateral.
Does your mortgage have an adjustable rate?
This print ad used the brand element of a stagecoach, something many consumers readily associate with Wells Fargo Bank.
Prepare Now For Potential Interest Rate Changes
This postcard ad uses concern over higher interest rates as a call to action to encourage mortgage holders to contact the loan officer.
Announcing New Cardiff Office
Instead of using a generic picture on this postcard ad, an actual picture of the new office was used to add authenticity.
Architectural Firm Brochure Sample 1
A concise list of features, a beautiful example of the product and a breathtaking view align with the company's brand.
Architectural Firm Brochure Sample 2
Descriptors of "meticulously crafted" and "elegance of style" are used to complement the image and align with the brand.
Cobrand Content Style Guide
Here is how I created a distinct voice and tone for cobranded pages for an Axos Bank and Nationwide partnership.
